Google Apps is the Way to Go For Small Businesses

Small businesses today are looking for solutions to make their work smoother and faster, without increasing their overheads. With offices, suppliers, customers, and employees spread across multiple geographical locations, efficient communication and collaboration is an absolute must. Many medium to big sized businesses deploy Microsoft Exchange or Lotus Notes. For small businesses, Google Apps Premium is a feasible, high quality, and low cost solution that is quicker to implement and easier to maintain. In short, most of the features of MS Exchange are made available to you without the high price tag.

Since the advent of virtual workforce, many small business intranet are utilizing the multiple advantages of Google Apps and if you are not using it currently, it is worth your time to read this article. Here are some of the features and advantages of Google Apps Premium that can save you dollars and boost your small business’ productivity multifold:

Features for small businesses to operate like big businesses:


  • Business Email: You do not have to manage your mail server anymore. You get your own business mail IDs along with Gmail-like interface for all your staff members, anywhere access to mails, 25GB storage per account, less spam, sync with Outlook and Blackberry, and all the other Gmail features. Time-saving features like message threading, message labels, fast message search and powerful spam filtering help employees work efficiently with high volumes of email.
  • Shared Calendar: This enables efficient online collaboration with appointment scheduler, shared calendars, integration with email system, SMS notifications, sync with mobile devices, and more.
  • Docs: Online documents, spreadsheets, and presentations with real-time collaboration remove the hassles of sending attachments and going through several rounds of back-and-forth emails while working together. Version controlling, and edit notifications are great features.
  • Groups: This helps in easier communication within a group. Google Groups can be used as mailing lists and to share calendars, docs, sites, and videos easily with co-workers.
  • Sites: You can build secure, coding-free web pages for intranets and team managed sites. This helps you in organizing all the information and documents at one place.
  • Video: Google securely hosts and streams your videos, so employees do not need to share videos over email, or burden IT with a complex on-site video solution.

Why should you implement Google Apps Premium in your small business?

  • Google offers 99.9% uptime SLA
  • Enhanced information security and compliance – custom spam and inbound mail filtering, information sharing rules, custom password requirements, enforced SSL connections, secure HTTPS access, and more
  • Operability across operating systems and platforms
  • Anytime, anywhere access
  • Ability to sync with mobile devices
  • Tremendous cost savings (up to 1/3 of total cost of competing solutions)
  • More storage than other solutions (25 GB per user)
  • Deeply customizable
  • Full administrative and data control offered to your organization
  • Mobile email, calendar, and IM access for efficient collaboration on the move
  • 24×7 customer support


The best feature of Google Apps Premium is that it is customizable and easy to integrate with the applications you already use. You can modify the look and feel, add your company logo and colors, get complete data ownership, and create user accounts in your own domain name. Although, Google Apps is simple to implement and customize, you may also hire professional services to do the initial setup and customization work for you.

Virtual workforce or telecommuters are growing steadily and will keep doing so in future too. For building an anytime, anywhere work environment organizations need a secure online location as their virtual office. Google Apps Premium is the best-suited tool that competently fulfills that need so that you can operate your business professionally.

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