Without question, one of the smartest moves a nonfiction author can make is to begin blogging as soon as possible. Blogging is an excellent way to start attracting readers interested in your subject specialty. In addition, it builds your authority in your specialty and provides a substantial boost for you in your book’s niche.
Choosing a Domain Name
Authors typically choose either the title of their book or their own name for the domain name of their blog. There is no clear-cut advantage of one over the other.
Securing the name of your book’s title (or variations close to it) is a good idea, especially if the title is an accurate indicator of the subject of the book.
On the other hand, while using your name as a domain name may be gratifying and help boost your name in search results, this option lacks criteria for an effective domain name. There are no words describing what your book is actually about, and there are no keywords connected to your niche.
You can certainly get the domain of your name if it’s available, but better use of it would be as a central location pointing to your blog or other website. Don’t forget to make sure regular readers and visitors know how to connect with you on social media as well (Facebook, Twitter, etc.).
Nonfiction authors can also choose to use long-tail keywords connected to their book as their domain name. For one author and his book about baking pizza at home, a long-tail keyword phrase we came up with was “making pizza dough,” showing over 5,000 searches a ahrefs better than semrush month on Google. Using such a sought-after phrase as the domain name would render a blog or website extremely effective, and if the blog has plentiful appropriate content, every search of the popular phrase reinforces the connection to your blog.
Keywords, Links, and Anchor Text
An important keyword phrase in your domain name will help you in another way, too. Each time you create a link to your blog through your signature on a forum or in your social media profiles, you’ll use the blog address as the anchor text for the link. As this text is emphasized for both search engines and humans, each occurrence will also reinforce your connection to your subject area… and your book.
Keywords and Marketing Savvy
When you start thinking about keywords and your book, stop and ask yourself a few questions to help determine how your potential readers think when they look for information in your specialty area. What do they look for? What phrases would they probably type into the search bar to find it?
It’s obvious to see the advantages of coordinating the title and subtitle of your book with your domain name. This can result in profound effects on the long-term success of marketing your book online.
becomes even more effective when you start to publish your second book on your subject. Having already established some presence and authority in your field makes marketing subsequent books considerably easier since they stand on the proverbial shoulders of your first book. This is a terrific way to multiply your marketing efforts.
Just the Beginning
While naming your domain is crucial, it’s just the first of many important steps. Using keywords in your blog and creating a blog that helps with the kind of online presence your book needs for success are also vital. Be looking for my tips!